Yesterday Alex Steed posted a great article about a discussion he and Eric had earlier this week about online strategy, aggregation, and Managing News. One area they talked about was the impact listening in - and acting on - online chatter is having on companies. They also hit on some interesting points on how listening to what others are saying online creates a more holistic overall online approach, which in the end of the day, leads to better strategy and outreach.

You can read the whole article here.